Writing

From Stress To Smile; 15 Levers For Practice Growth

I recently wrote a book about dental practice marketing, and how to grow a set of 'raving fans' that fit your ideal customer patient profile.

It's the kind of book I wish I'd read in my final years at Dental School. If I had, I would have known on graduation, how to flourish in building my professional brand and my patient base private practice. This would have been preferable to what actually happened, which was my bumbling around for 5 or so years, trying to figure out what kind of dentistry I wanted to be known for, and how to attract a sufficient number of customers willing and happy to pay for those services.

Dental school provides comprehensive training in many things, but little to nothing about marketing yourself, your services or your practice. This is odd because most people then end up in a small private business that needs attract customers and revenue to sustain itself. It is painfully clear once you graduate, that spending on dental services is entirely discretionary. Effectively marketing your services is essential.

If you'd like to understand the marketing levers to grow a larger active customer base of the type of patients who will appreciate the type of and level of dental services you want to offer, you might find it interesting also.

From Stress To Smile: 15 Levers for Growth, is a guide for younger dental practitioners about growing their brand and achieving the practice success they aspire to. It covers essential marketing principles unfortunately not covered in our Dental School training.

It achieves this through a rigorous review of the WHO and the WHAT questions. WHAT is the product or service being offered, and ideally WHO are you trying to serve? Each of the 15 short chapters, is followed by a series of concrete action steps to put the insights into practice in the day-to-day clinical work setting.

This book is written by a dentist-turned-MedTech marketing professional Phil Smith, and reveals the key marketing levers that lead to the attraction, retention and growth of the ideal customer base for you.

Take the stress out of practice growth, and learn how to attract and retain the customers you can most happily & profitably serve.